Marketing to the Right Audience / ECHO Digital Solutions

Marketing to the Right Audience / ECHO Digital Solutions

Marketing your brand, product, or service can often require a sizable financial investment.  Because of this, it’s important to make sure you set yourself up for success.  Understanding who you are marketing to helps minimize risk and allows you to reach people in the most cost-effective way possible. By developing a specific audience to market to, you’ll typically have much more success than broader campaigns.  Here are a few important points to consider when you are developing your target audience.

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 Why Social Media Marketing is Important for your Business  by Jeff Lindstrom, ECHO Digital Solutions

Why Social Media Marketing is Important for your Business by Jeff Lindstrom, ECHO Digital Solutions

Social media is a great way to reach millions of people worldwide. Over the last several years, having a cohesive social media strategy has become an important part of your brand’s larger digital marketing strategy. Read on to learn more about how social media can impact your business. Improving Brand Awareness Developing a social media strategy will help you increase brand and business recognition with your target customers. By being properly represented on the platforms […]

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 What Do You Expect?

What Do You Expect?

There is nothing more invigorating than the beginning of a new year, it always signals a time for new opportunities. We set our ‘resolutions’, write down our personal and professional goals and develop our marketing plan for our business. We have great expectations that ‘this is the year’! It is now the 3rd month of the ‘new’ year, the last month of the 1st quarter – where are you with those expectations for your business? […]

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