Marketing to the Right Audience / ECHO Digital Solutions

Marketing your brand, product, or service can often require a sizable financial investment.  Because of this, it’s important to make sure you set yourself up for success.  Understanding who you are marketing to helps minimize risk and allows you to reach people in the most cost-effective way possible. By developing a specific audience to market to, you’ll typically have much more success than broader campaigns.  Here are a few important points to consider when you are developing your target audience. Read More …

Why Social Media Marketing is Important for your Business by Jeff Lindstrom, ECHO Digital Solutions

Social media is a great way to reach millions of people worldwide. Over the last several years, having a cohesive social media strategy has become an important part of your brand’s larger digital marketing strategy. Read on to learn more about how social media can Read More …