Quick Guide to Social Media Marketing in 2022, by Alys Blevins

Every entrepreneur knows that social media marketing is the place to crush it and get more customers. But it is changing, social media site owners are pushing businesses to spend money and are slowly making it more difficult to organically market businesses. Here is our quick guide to social media marketing in 2022. Read More …

ATTENTION BUSINESS OWNERS , by Jeff Lindstrom / ECHO Digital Solutions

As a business owner, if you could spend just a few hours a week to increase your business’s recognition, traffic, and sales with little to no cost, would you do it? Of course! But most small to medium-size businesses don’t actively use social media marketing to help improve their brand awareness. Read More …

What to Consider When Working with an Instagram Influencer  by Jeff Lindstrom, ECHO Digital Solutions

Seemingly everyone on social media considers themselves an “influencer” these days.  In fact, many people claiming to be influencers sell sponsored posts to businesses to promote products and brands.  This is a great way to spend marketing dollars for your company if it will be effective.  So how can you tell if you should align your brand with someone’s Instagram? Check Post Engagement  If an influencer has real followers, you should expect real engagement. The Read More …