When I was a child, I remember that it was very easy for me to memorize dates, places, and characters, and I loved studying maps, something that I still enjoy: seeing a world map illustrating our immensity, diversity, cultures, and history; However, at that time I wondered: And what is this for? Read More …
Every entrepreneur knows that social media marketing is the place to crush it and get more customers. But it is changing, social media site owners are pushing businesses to spend money and are slowly making it more difficult to organically market businesses. Here is our quick guide to social media marketing in 2022. Read More …
Marketing your brand, product, or service can often require a sizable financial investment. Because of this, it’s important to make sure you set yourself up for success. Understanding who you are marketing to helps minimize risk and allows you to reach people in the most cost-effective way possible. By developing a specific audience to market to, you’ll typically have much more success than broader campaigns. Here are a few important points to consider when you are developing your target audience. Read More …
Social media is a great way to reach millions of people worldwide. Over the last several years, having a cohesive social media strategy has become an important part of your brand’s larger digital marketing strategy. Read on to learn more about how social media can impact your business. Improving Brand Awareness Developing a social media strategy will help you increase brand and business recognition with your target customers. By being properly represented on the platforms Read More …
There is nothing more invigorating than the beginning of a new year, it always signals a time for new opportunities. We set our ‘resolutions’, write down our personal and professional goals and develop our marketing plan for our business. We have great expectations that ‘this is the year’! It is now the 3rd month of the ‘new’ year, the last month of the 1st quarter – where are you with those expectations for your business? Read More …
