As a business owner, if you could spend just a few hours a week to increase your business’s recognition, traffic, and sales with little to no cost, would you do it? Of course! But most small to medium-size businesses don’t actively use social media marketing to help improve their brand awareness.
Social networks are an essential part of most marketing strategies. According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing, mainly because it is a cost-effective way to get results for clients.
With effective social media marketing, you can achieve:
Increased Brand Awareness
Social media is one of the most cost-efficient digital marketing methods used to increase your business’ visibility. Implementing a cohesive social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of local consumers.
To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to “like” and “share” your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to become potential customers, and the more people who know about your business, the better. This is further amplified when you use paid social media campaigns to reach your target demographic.
More Brand Authority
Customer satisfaction and brand loyalty both play a huge role in growing your business. When consumers see your company posting on social media, especially replying to customers and posting original content, it makes you care for your customers are engaged. Knowing that your business focuses on the customer experience is a great way to encourage potential customers to purchase your products or services.
Satisfied customers are generally happy to spread the word about a great product or service they have experienced. Having customers mention your business on social media will show new viewers your value and brand authority. Integrating these positive experiences into testimonials on your website and other digital platforms also is beneficial for your brand.
It’s clear that social media marketing has its advantages, so if your business doesn’t already have the appropriate profiles, just create them! It is as simple as filling out your business’ information to create the most basic profiles. Then post some engaging content and invite friends to begin gaining followers.
Most social media profiles are free to establish, so nothing to lose. The sooner you start establishing a presence on social media, the better!