How Can a Virtual Assistant Help Your Small Business Thrive? by Kim Shivler / M. ED

One of the challenges for many solopreneurs, people who run their own businesses and work as a sole provider, especially coaches, consultants, and service providers, is that everything in the business falls on their shoulders, and sometimes it can seem overwhelming.

From marketing to business operations and completing the day-to-day tasks of the business, without help, the challenge of doing everything can sometimes stall the progress and success of small businesses.

One of the biggest opportunities to get more done and experience success in your business is to hire a virtual assistant.

What is a Virtual Assistant?

A virtual assistant is a self-employed service provider who works remotely from home or anywhere with a high-speed internet connection. VAs handle administrative and other tasks so you can focus on the core of what you do best in your business.

What do Virtual Assistants Do?

While many think of Virtual Assistants helping with general administrative tasks like email and calendar management, there are many other tasks that VAs can help with, including creating and posting information to social media, uploading videos to YouTube, and proofreading transcripts. Some VAs also write blog posts.

Define what you need help with, and there is probably a Virtual Assistant with the skills to complete that task.

5 Popular Services Provided by Virtual Assistants

Create and post to social media accounts like Facebook Pages and Instagram;

  1. Research topics on the internet;

  2. Upload YouTube videos and configure the settings;

  3. Create basic graphics for blog posts and social media;

  4. Create and send email newsletters.

How do I find a Virtual Assistant?

There are online marketplaces like Fiverr and Upwork, along with my upcoming directory called that can help you find a Virtual Assistant to help your business.

If you would like help finding a virtual assistant for your business, please complete the form at hpps://, and I’ll personally help you look for someone who meets your requirements.

How do I work with a Virtual Assistant successfully?

Sometimes when I work helping business owners hire Virtual Assistants, they say that they tried working with a VA, but it didn’t work out. Many times, this is because business owners don’t have processes in place that allow the VAs to easily follow repeatable processes, or they don’t take time to provide the required information.

If you take the time to document the processes you want completed and provide the information needed to complete these processes, you can find the right assistant and watch your productivity soar as you can focus on your key business.

To see one of my processes that cover what my Virtual Assistants help me with, visit –

Need more information on working with Virtual Assistants? Join me for a free webinar on How to Improve Productivity with a Virtual Assistant. Register at

Kim Shivler is a Gallup Certified Clifton Strengths Coach, Communications Strategist, and Consultant. She helps individuals, businesses, and teams, achieve their goals, improve communication, increase sales, and deliver stellar customer service.