As a business owner, if you could spend just a few hours a week to increase your business’s recognition, traffic, and sales with little to no cost, would you do it? Of course! But most small to medium-size businesses don’t actively use social media marketing to help improve their brand awareness. Read More …
It’s no secret 2021 was a tough year for many businesses throughout the country. However, there certainly is a silver lining – businesses had to adapt to the way their customers interacted with and shopped their brand. Read More …
One of the most effective ways for a business to gain exposure, especially in a local market, is having a properly built website. Having a website is great, but just like with a vehicle, it does require maintenance and care. Read More …
Marketing your brand, product, or service can often require a sizable financial investment. Because of this, it’s important to make sure you set yourself up for success. Understanding who you are marketing to helps minimize risk and allows you to reach people in the most cost-effective way possible. By developing a specific audience to market to, you’ll typically have much more success than broader campaigns. Here are a few important points to consider when you are developing your target audience. Read More …
Properly managing your reviews online is critical for businesses. It may seem obvious as to why it’s important to have positive reviews online, but only 19% of small businesses actively manage and respond to customer reviews. By not properly managing reviews, you are losing potential sales. 90 % of Customers Check Online Reviews According to several studies, a staggering 90% to 92% of consumers say they check online reviews while considering a business. 68% Read More …
