Business Tidbits

Can a Podcast Help Market Your Business?

Posted by SpotlightBryan on  September 7, 2018
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Podcasts and podcasting are hot, and growing. According to the latest survey by Edison Research, 44% of people in the US have listened to a podcast. That’s 124 million people, and 12 million Americans listened to a podcast for the first time during the past year. What is a Podcast? If you’re new to podcasting, think of it as an Internet radio (and sometimes TV) show that can be listened to anytime. How do You

How to Find Legitimate Work at Home Opportunities

Posted by SpotlightBryan on  August 9, 2018
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As a communications strategist, trainer and business consultant, I am often asked if there are legitimate opportunities to work from home. People tell me, “Everything I look into is a scam.” Sadly, many advertised opportunities are scams. It’s easy to find the modern-day equivalent of the Stuffing Envelopes newspaper classifieds from the 1970’s and 80’s. I actually signed up for several of those scams in the 1980’s to do research for a business paper I
Sales is key to a successful business. Without sales, you have a hobby – not a business. This is true whether you are an established business owner, or starting your first side hustle. For many entrepreneurs, sales are difficult. They don’t want to appear pushy. While there are many sales strategies available, if we stop and look at sales in terms of communication, then we can bring a new strategy to our sales efforts. For

Safeguard your eyes against computer vision syndrom

Posted by SpotlightBryan on  February 16, 2018
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Technology has simplified life in so many ways. Thanks to their tablets and smartphones, many people now have a wealth of information at their disposal 24 hours a day, seven days week. Computers, tablets and smartphones can now be seen just about everywhere, so it’s no wonder that studies have shown that as much as 90 percent of computer users have reported symptoms of computer vision syndrome, or CVS. Sometimes referred to as “digital eye

3 ways professionals can be more efficient

Posted by SpotlightBryan on  January 25, 2018
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People with multiple hobbies recognize there are many great ways to spend one’s time. But even people with plenty of ways to pass their time may find themselves wasting time each day, a phenomenon that seems to be growing. In its 2014 “Wasting Time at Work” survey, Salary.com found that 89 percent of participants acknowledged wasting time at work each day. That marked a sharp increase from a year prior, when 69 percent of workers