This Roasters Story, Santino Supremo Coffee

This Roasters Story, Santino Supremo Coffee

Santino Supremo Coffee was born out of the quest to brew a great cup of coffee at home. I’m the first generation of Sicilian-Italian immigrants. Breakfast was coffee with a homemade cookie or biscotti. Early on, I drank the same supermarket coffee Mom and Dad drank but came to realize after traveling to various counties that the coffee I brewed in my kitchen could not compare.

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 Marketing to the Right Audience / ECHO Digital Solutions

Marketing to the Right Audience / ECHO Digital Solutions

Marketing your brand, product, or service can often require a sizable financial investment.  Because of this, it’s important to make sure you set yourself up for success.  Understanding who you are marketing to helps minimize risk and allows you to reach people in the most cost-effective way possible. By developing a specific audience to market to, you’ll typically have much more success than broader campaigns.  Here are a few important points to consider when you are developing your target audience.

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