One of the challenges for many solopreneurs, people who run their own businesses and work as a sole provider, especially coaches, consultants, and service providers, is that everything in the business falls on their shoulders, and sometimes it can seem overwhelming.
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Marketing your brand, product, or service can often require a sizable financial investment. Because of this, it’s important to make sure you set yourself up for success. Understanding who you are marketing to helps minimize risk and allows you to reach people in the most cost-effective way possible. By developing a specific audience to market to, you’ll typically have much more success than broader campaigns. Here are a few important points to consider when you are developing your target audience.
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Congratulations to our December Spotlight Business of the Month, Simple Media Productions! Simple Media Productions is a new member to the Melbourne Regional Chamber and specialize in video production, non-profit vision films, marketing consultants, and wedding videography. “Helping people find a voice for their vision is what we get excited about,” says Eric Swank. “It’s more than business, it’s a relationship,” says Ivy. SMP wants to use their skills and business to find ways to […]
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