Every entrepreneur knows that social media marketing is the place to crush it and get more customers. But it is changing, social media site owners are pushing businesses to spend money and are slowly making it more difficult to organically market businesses. Here is our quick guide to social media marketing in 2022. Read More …
One of the most effective ways for a business to gain exposure, especially in a local market, is having a properly built website. Having a website is great, but just like with a vehicle, it does require maintenance and care. Read More …
Marketing your brand, product, or service can often require a sizable financial investment. Because of this, it’s important to make sure you set yourself up for success. Understanding who you are marketing to helps minimize risk and allows you to reach people in the most cost-effective way possible. By developing a specific audience to market to, you’ll typically have much more success than broader campaigns. Here are a few important points to consider when you are developing your target audience. Read More …
Seemingly everyone on social media considers themselves an “influencer” these days. In fact, many people claiming to be influencers sell sponsored posts to businesses to promote products and brands. This is a great way to spend marketing dollars for your company if it will be effective. So how can you tell if you should align your brand with someone’s Instagram? Check Post Engagement If an influencer has real followers, you should expect real engagement. The Read More …
Properly managing your reviews online is critical for businesses. It may seem obvious as to why it’s important to have positive reviews online, but only 19% of small businesses actively manage and respond to customer reviews. By not properly managing reviews, you are losing potential sales. 90 % of Customers Check Online Reviews According to several studies, a staggering 90% to 92% of consumers say they check online reviews while considering a business. 68% Read More …
