Tag: Kim Shivler

Do People Really Buy from those they Know, Like, and Trust?

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by: Kim Shivler, M.Ed. One of the most common platitudes thrown around when it comes to selling is: “People buy from those they Know, Like, and Trust.” This is possibly the most misunderstood selling mantra touted by business coaches and floating around networking circles. Successful business development is much deeper than a simple platitude. Let’s break it down.   Know A person has to know you, know about you, or find you in some way in order Read More …

The Cash is in the Connections

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by, Kim Shiver, M.Ed, Speaker, Communications Strategist & instructional Design Consultant Hey, small business owners. I mean anyone from a solopreneur consultant to a hair dresser, someone running a small team or anyone selling a network marketing product like Young Living, Mary Kay, or Doterra. What are you doing to build your connections? What is a Connection? Every person you meet and exchange business cards with is not a connection. They are a contact, and Read More …

Using Gratitude as a Communication Tool

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by, Kim Shiver, M.Ed, Speaker, Communications Strategist & instructional Design Consultant As we pass Thanksgiving in November and move into the December holidays, it’s a time where gratitude and giving thanks for those around us becomes present in our minds. The reality is that if we add more frequent even daily doses, of gratitude in our lives, we can communicate better and create deeper connections with those around us. What is Gratitude? While people sometimes Read More …

Can a Podcast Help Market Your Business?

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Podcasts and podcasting are hot, and growing. According to the latest survey by Edison Research, 44% of people in the US have listened to a podcast. That’s 124 million people, and 12 million Americans listened to a podcast for the first time during the past year. What is a Podcast? If you’re new to podcasting, think of it as an Internet radio (and sometimes TV) show that can be listened to anytime. How do You Read More …

How to Find Legitimate Work at Home Opportunities

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As a communications strategist, trainer and business consultant, I am often asked if there are legitimate opportunities to work from home. People tell me, “Everything I look into is a scam.” Sadly, many advertised opportunities are scams. It’s easy to find the modern-day equivalent of the Stuffing Envelopes newspaper classifieds from the 1970’s and 80’s. I actually signed up for several of those scams in the 1980’s to do research for a business paper I Read More …