What to Consider When Working with an Instagram Influencer by Jeff Lindstrom, ECHO Digital Solutions
Seemingly everyone on social media considers themselves an “influencer” these days. In fact, many people claiming to be influencers sell sponsored posts to businesses to promote products and brands. This is a great way to spend marketing dollars for your company if it will be effective. So how can you tell if you should align your brand with someone’s Instagram? Check Post Engagement If an influencer has real followers, you should expect real engagement. The Read More …