Do People Really Buy from those they Know, Like, and Trust?
by: Kim Shivler, M.Ed. One of the most common platitudes thrown around when it comes to selling is: “People buy from those they Know, Like, and Trust.” This is possibly the most misunderstood selling mantra touted by business coaches and floating around networking circles. Successful business development is much deeper than a simple platitude. Let’s break it down. Know A person has to know you, know about you, or find you in some way in order Read More …