One of the most effective ways for a business to gain exposure, especially in a local market, is having a properly built website. Having a website is great, but just like with a vehicle, it does require maintenance and care.The goal for any business marketing asset is to bring in new customers. In many cases, if a website has been neglected over the years, it may actually do more harm than good. Here are the top 5 reasons you may want to consider revamping your website.
- Your Website Is a Reflection On Your Business
When people visit your site, they see it as a reflection of your business. If your site looks professional and is loaded with useful information, will see you as an authority and expert. However, if your website looks poorly designed or very out-of-date the assumptions about your company will be largely negative. Your website should highlight your product and/or service and the layout should be well thought out and current with today’s design standards.
2. Ensure You Are Mobile Responsive
Even today, there are thousands of businesses in the area that do not have a website that adjusts to smartphones and tablets. This makes the user experience very difficult, and likely causes people to leave (a contributor to a high bounce rate). Responsive Web Design allows for a website to adapt to the size of the screen it’s being viewed on. Someone opening your site on a small smartphone will be shown the same site as the person opening it on their desktop. For many businesses, it makes sense to design your website “mobile-first”.
3. Using Your Website As A Marketing Tool
Many dated websites lack effective calls to action that convert users to customers. A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to become leads by completing an action on your landing page. An example would be an “Order Now” button for your restaurant that appears on every page in your website header, or a newsletter sign-up form in your footer. If you are missing clear calls to action on your site, every time someone finds you online you’re missing a huge opportunity,
4. Checking On And Updating Reporting Tools
Do you have analytics set up on your website to track user actions and where your traffic is coming from? Many older websites never had free to use tools installed on them. Google Analytics is the most popular and free to use tool available today.
There are also paid services that work with more modern websites that can effectively show you how users interact on your website such as heat mapping. At a minimum, however, if you don’t have basic analytics set up you may be missing out on making minor adjustments to greatly improve traffic and conversion on your website.
5. Up To Date Content
The first impression of your website is generally the overall layout and design, but the user is visiting your website because they are looking for information, a product, or service. Many businesses have out-of-date and even inaccurate information because their website has not been updated in years. A site revamp allows you to address this content and sure it is accurately reflected on your website.
If you think it is time for a website update, Echo Digital Solutions can help! We offer free website assessments which include a discovery call to cover the results. The year is quickly approaching, so start of 2022 with a freshly updated website designed to acquire the next customers! Contact us at:
ECHODigitalSolutions.com/
