Lifestyle center collaborates with charity to host annual event, raising donations and awareness for pediatric cancer

The Avenue Viera, an outdoor lifestyle shopping center, announced today it will host the 13th annual St. Baldrick’s Big Shave event on Saturday, March 18, from noon to 5 p.m. in the lifestyle center’s Central Park with The St. Baldrick’s Foundation, a volunteer and donor powered charity committed to raising donations and supporting research to finding cures for pediatric cancer.

“Our center is committed to supporting the St. Baldrick’s Foundation and their mission to conquer pediatric cancer through research and donations,” said Daisy Pickett, marketing manager for The Avenue Viera. “This event is beloved by the community, and we hope to make a big impact this year to drive visibility, awareness, and donations for this meaningful cause.”

The St. Baldrick’s Big Shave is a family-friendly event with an expected crowd of 2,000 people throughout the day. Six to 10 hair stylists will be on-site to rotate and help shave the heads of an expected 100-300 people. The event will also feature a bagpipe entry parade walk, a knighting ceremony for kids, music, face painting, balloons, refreshments, and food from local restaurants.

“The pandemic drastically affected our foundation; however, we’re hopeful this year’s event will help us to reach our goal to support those with pediatric cancer,” said Tom Neidert, event coordinator for The St. Baldrick’s Foundation. “We’re thrilled to collaborate with The Avenue Viera once again to host the largest St. Baldrick event in Florida.”

Volunteers are required to raise a minimum of $100 to be eligible to shave their head. Funds can be raised in advance of the event individually or with a team, or donations can be collected on-site to participate. There will also be a competition between the local fire and police departments to see who can raise the most money for the foundation.

To get involved with St. Baldrick’s Brevard, make a direct donation, join an existing team, or start your own, visit https://www.stbaldricks.org/.



About St. Baldrick’s Foundation

Every 2 minutes, a child somewhere in the world is diagnosed with cancer. In the U.S., 1 in 5 will not survive. The St. Baldrick’s Foundation, the largest charity funder of childhood cancer research grants, is on a mission to Conquer Kids’ Cancer by supporting the most promising research to find cures and better treatments for all childhood cancers. When you give to St. Baldrick’s, you don’t just give to one hospital – you support virtually every institution with the expertise to treat kids with cancer across the U.S. St. Baldrick’s ensures that children fighting cancer now — and those diagnosed in the future — will have access to the most cutting-edge treatment, by supporting every stage of research, from new ideas in the lab to the training of the next generation of researchers, to lifesaving clinical trials. Visit https://www.stbaldricks.org/ and help #ConquerKidsCancer.


About The Avenue Viera:

The Avenue Viera is an outdoor lifestyle shopping center in Viera, Florida, managed by JLL, featuring a collection of more than 60 premier retail, restaurant, and service brands. The recipient of Best of Space Coast Living Award for Best Mall/Shopping Center for the last five years, The Avenue Viera features a pedestrian-friendly, Central Park-style setting featuring beautifully designed fountains, an events stage, and more. For more information, please visit https://www.avenueviera.com/.